Content strategy
In my current role as the Senior Content Marketing Manager at EDB, I have developed and executed a comprehensive multi-channel content marketing strategy delivering major gains across all key metrics.
I lead a small but highly capable team of writers, working cross-functionally with product, creative services, demand generation, and sales to deliver outstanding results. I’m a creative problem solver and a highly effective communicator, adept at managing a busy content calendar, engaging with stakeholders, and identifying the key content opportunities that will advance business objectives.
My current portfolio at EDB includes:
Customer success stories (30+ new success stories in 2024)
The corporate blog (150+ new blogs in 2024)
Corporate social media presence (+20% new followers and +80% engagement in 2024)
Amplifying EDB’s subject matter experts in the Postgres community
Some website content and solutions
About EDB: EnterpriseDB (EDB) provides software and enterprise services based on the open-source database PostgreSQL. Its data and AI platform helps businesses use Postgres for transactional, analytical, and AI workloads.
Customer Success Stories
These are my selected favorite customer success stories of the 30+ I worked on in 2024. Each tile is linked to a success story on the EDB website. Click through to read about how EDB is helping businesses get the most out of their data by leveraging EDB’s solutions with open-source Postgres.
Results: In 2024 I doubled the size of EDB’s customer success story library in one year, boosting web traffic by 92%
Produced 30+ new success stories with top customers like Regions Bank, Ericcson, and the US Navy.
This new content drove a 92% increase in customer story web views. Web sessions increased 58%, total users +45%, and average engagement duration +15%.
Amplified stories across social media for +118% impressions and +137% engagements YoY
Launched much-needed tagging and search capability for success story library
The EDB blog
In 2024 I published 150+ new blogs, driving 10.3% blog traffic increase
Launched the EDB SME self-publishing blog writers initiative, solving a years-long (decades-long?) pain point in the company.
I selected a few favorite blogs to share below. Click the images to read my work on the EDB website.
Social media
Active on LinkedIn and Twitter/X with an average of 4-5 posts per weekday
Executed new thought leadership social media strategy in March 2024 to amplify EDB’s position as Postgres experts. Daily Follower Gain increased 228%, avg. engagement rate/post increased 109%, impressions +62% compared to the previous year.
End of year stats for 2024 include 20% follower growth compared to the previous year, +82% engagements, and 25% increase in impressions.
Launched employee social advocacy program driving massive growth in impressions and engagements