Leadership Institute Signature Series social media toolkit
Summary:
I created a series of toolkits and templates for communications around the Leadership Institute Signature Series programs. These are leadership training and development programs for current and incoming HCA Healthcare leaders in all parts of the company. The communications toolkit included copy and creative collateral to celebrate program participation and graduation for each of the Signature Series programs, including an executive and/or internal announcement, and an announcement for individual participants to share on their own LinkedIn page.
Value added:
A component of the Leadership Institute curriculum is based on executive presence and network building and these days, much of that work happens online. By providing participants with a pre-written LinkedIn post we helped them share and celebrate this accomplishment. And by organically increasing the online visibility of the Leadership Institute programs, this effort helps to showcase HCA’s commitment to growing tomorrow’s leaders and support the organization’s reputation as an employer of choice.
Leadership and Organizational Development Signature Series Division/Facility social posts communications templates
The Leadership Institute Signature Series programs profiled:
Director Development Program (DDP)
Executive Development Program (EDP)
Leadership Excellence Program (LEP)
Chief Leadership Program (CLP) for Chief Nursing Officers
Executive Residency Program (ERP)
Executive Transitions Program (ETP)
Templates for division/facility social media posts
For use on division/facility social media pages, to announce individual participants.
Purpose: To recognize individuals who have been selected to participate in a Signature Series program. This message can be posted to a facility or division’s social media page. We also encourage you to tag HCA Healthcare in your posts and use the suggested hashtags.
[Name of facility] is pleased to announce that [participant name(s)] has been nominated and accepted as
a member of the [program name] class of 2023. [add in additional details about their career at HCA, titles
or achievements]
Program overview [please select the appropriate program brief from the list below]
The Director Development Program (DDP) gives leaders in emergency, surgical, and
critical care/ICU service lines the opportunity to hone their leadership and business
management skills, so they are better prepared to successfully step into a director role in
the future. The Director Development Program is part of HCA Healthcare’s Leadership
Institute, which has graduated more than 16,850 colleagues since its inception in 2014.
The Executive Development Program (EDP) is a year-long program for top management
talent in roles such as assistant chief nursing officer, assistant chief financial officer, vice
president of operations, vice president of finance, controller, assistant administrator, and
director, who aspire to step into c-suite positions in the future. The Executive
Development Program is part of HCA Healthcare’s Leadership Institute, which has
graduated more than 16,850 colleagues since its inception in 2014.
The Leadership Excellence Program (LEP) is a nine-month immersive learning
experience giving high-potential leaders the opportunity to learn new skills for solving
complex business challenges, improving clinical outcomes, leading change and growing
the business. The Leadership Excellence Program is part of HCA Healthcare’s
Leadership Institute, which has graduated more than 16,850 colleagues since its
inception in 2014.
The Chief Leadership Program (CLP) for CNOs offers nursing leaders of exceptional
ability the opportunity to further develop the leadership and business management skills
needed for a high-impact career in healthcare. The Chief Leadership Program for CNOs
is part of HCA Healthcare’s Leadership Institute, which has graduated more than 16,850
colleagues since its inception in 2014.
The Executive Residency Program (ERP) is a one-year resident program that provides
experience, exposure, and education to recent graduates from prestigious Masters
Programs in Healthcare Administration (MHA) and Business Administration (MBA). The
Executive Residency Program is part of HCA Healthcare’s Leadership Institute, which
has graduated more than 16,850 colleagues since its inception in 2014.
The Executive Transitions Program (ETP) helps prepare top leaders to step into a new
executive role by giving them key tools and resources to accelerate their leadership
effectiveness. The Executive Transitions Program is part of HCA Healthcare’s
Leadership Institute, which has graduated more than 16,850 colleagues since its
inception in 2014.
Leadership and Organizational Development: Signature Series Local Social Media Advocacy Program
The Leadership Institute Signature Series programs profiled:
Director Development Program (DDP)
Executive Development Program (EDP)
Leadership Excellence Program (LEP)
Chief Leadership Program (CLP) for Chief Nursing Officers
Executive Residency Program (ERP)
Executive Transitions Program (ETP)
Director Development Program (DDP)
Individual Participants - Announce selection into DDP program
I am pleased to announce that I have been selected for HCA Healthcare’s prestigious Director
Development Program (DDP). (add in additional details about career at HCA, your leaders or
mentors, your titles or achievements – what this program means to you, why it matters for your
career, and what your goals are for participating in the program)
Executive Development Program (EDP)
Individual Participants - Announce selection into EDP program
I am pleased to announce that I have been selected for HCA Healthcare’s prestigious Executive
Development Program. (add in additional details about your career at HCA, your leaders or
mentors, your titles or achievements – what this program means to you, why it matters for your
career, and what your goals are for participating in the program)
Leadership Excellence Program (LEP)
Individual Participants - Announce selection into LEP program
I am pleased to announce that I have been selected for HCA Healthcare’s prestigious
Leadership Excellence Program (LEP). (add in additional details about your career at HCA, your
leaders or mentors who nominated you, your titles or achievements – what this program means
to you, why it matters for your career, and what your goals are for participating in the program)
Chief Leadership Program (CLP) for CNOs
Individual Participants - Announce selection into the CLP program
I am pleased to announce that I have been selected for HCA Healthcare’s prestigious Chief
Leadership Program (CLP) for CNOs. (add in additional details about your career at HCA, your
leaders or mentors, your titles or achievements – what this program means to you, why it
matters for your career, and what your goals are for participating in the program)
Executive Residency Program (ERP)
Individual Participants - Announce selection into ERP program
I am pleased to announce that I have been selected for HCA Healthcare’s prestigious Executive
Residency Program (ERP). (add in additional details about career at HCA, your leaders or
mentors, your titles or achievements – what this program means to you, why it matters for your
career, and what your goals are for participating in the program)
Executive Transitions Program (ETP)
Individual Participants - Announce selection into ETP program
I am pleased to announce that I have been selected for HCA Healthcare’s prestigious Executive
Transitions Program (ETP). (add in additional details about career at HCA, your leaders or
mentors, your titles or achievements – what this program means to you, why it matters for your
career, and what your goals are for participating in the program)
Hashtags:
#HCAHealthcare
#HCAHealthcareLeadershipInstitute
#UnlockPossibilities
#RaiseTheBar
Here’s how Leadership Institute program participants used the communications toolkit to post on LinkedIn
